Bernardo Herrerías Franco

Mexico

Hogan Lovells
Paseo de Tamarindos 150-PB
Cuajimalpa de Morelos
México, D.F. 05120

Tel: +52 55 5091 0163

Email: bernardo.herrerias@hoganlovells.com
Web: www.hoganlovells.com

Bernardo Herrerias has been leading the firm’s Mexico Intellectual Property (IP) Practice Group since 2007. Clients look to Bernardo for help with patents, trademarks, copyrights, litigation, and other IP related matters, including confidential information. He provides counseling and enforcement of IP rights for clients, leveraging an active synergy with Customs, the Patent and Trademark Office, the Office of the Attorney General, and other IP-related authorities.

Bernardo, who joined the firm over 30 years ago, represents Mexican and foreign clients in the maintenance of their IP portfolios. He has participated in the revision and amendments of draft reforms to IP law before the Mexican Congress, and IP authorities, both representing clients, and as a member of IP associations. For the past six years, Bernardo has served on the board of the Mexican Association for the Protection of Intellectual Property, and he has been president since 2014. Some of the markets he serves include pharmaceuticals, consumer goods, beauty, technology, computer, music, publishing, and food and beverage.

Applauded for “his sound legal skills, burgeoning prestige, and agreeable manner,” Bernardo is recognized by clients, competitors, and colleagues as a respected and notable litigator and counsel. He is also consistently ranked by Chambers Latin America, Latin America’s Leading Lawyers for Business, and WTR 1000 World Trademark Review. IAM Patent 1000 2013 called him an “all-around IP master,” who is the key to the group’s success, and who wins plaudits from peers and clients alike for his “conscientious and practical” approach to contentious litigation matters.

Bernardo holds degrees from the London School of Economics and Political Science and the Universidad Nacional Autonoma de Mexico.

Your ideas. Your innovations. Your brand. Our IP practice understands that these assets make your business unique, and we know how to protect them.

There’s a reason why more than half of the world’s top 100 brands (Financial Times, 2017) have chosen us to represent them. With 400 IP professionals worldwide, we combine a global outlook with local knowledge across the life cycle of IP assets ― from development to commercialization, and licensing through to maturity. But it’s not how many lawyers we have; it’s the way we work together that our clients really value.

Many of our lawyers hold advanced degrees in science and engineering, helping us to fully appreciate the products and processes in traditional industries, as well as emerging ones.

We live and breathe IP. And we are ready to resolve your intellectual property issues wherever and however they arise.

Hogan Lovells is a global legal practice that helps corporations, financial institutions, and governments across the spectrum of their business and legal issues globally and locally. We have over 2,800 lawyers operating out of more than 45 offices in Africa, Asia, Europe, Latin America, the Middle East, and the United States.

We combine broad and deep transactional and dispute resolution capabilities enabling us to act on the largest and most complex transactions and cases around the world, with an exceptional regulatory practice, and world leading IP and commercial law capabilities.

Hogan Lovells exists to help clients with all their most important matters around the world. We believe that our ability to see business from all perspectives allows us to help clients effectively in today’s – and tomorrow’s – challenging business climate. We provide a partner‑led service to ensure the highest quality.

Our commercial and regulatory work gives us the insights and business edge that complements our work on transactions and disputes. We listen to our clients, tailoring our advice based on a deep understanding of their needs. This, combined with our knowledge of markets and industry sectors, provides the foundation for our advice.

 
“Key partner Bernardo Herrerías Franco is praised by peers, who deem him “a very good litigator.” Clients go on to add: “He is an excellent professional with a great sense of urgency and someone that has always served us well.” He recently led on the aforementioned work highlight.”
Chambers & Partners, 2017